Research On The Practice Of Traditional Chinese Culture Education For Asean Students Studying In China Under The New Media Environment

Authors

  • Jing Luo Department of Management Science, Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok, Thailand Author
  • Junaidi Department of Management Science, Institute of Science Innovation and Culture, Rajamangala University of Technology Krungthep, Bangkok, Thailand Author

Keywords:

ASEAN Students, Chinese Traditional Culture, New Media Environment, Universities in Guangxi, Cultural Identification, Interactive Participation, Types of Communication

Abstract

This study examines the impact of entrepreneurship education courses on the entrepreneurial willingness of students majoring in Intelligent Construction at Chinese higher vocational colleges. It uses a cross-sectional survey with a positivist approach, examining four dimensions: quality (curriculum structure and effectiveness), knowledge (integration of professional and entrepreneurial knowledge), ability (teaching capabilities and student skill development), and evaluation (satisfaction and feedback). Based on the Theory of Planned Behaviour and Social Cognitive Theory, the study targets postgraduates in vocational institutions, employing random sampling and statistical analysis. The findings aim to enhance entrepreneurship education programs to meet China's economic innovation goals and prepare students for the digital construction ecosystem.

Downloads

Published

2025-09-30

Issue

Vol. 2 (2025): The Comparative Asia-Africa Governmental Accounting Conference

Section

Articles

How to Cite

Research On The Practice Of Traditional Chinese Culture Education For Asean Students Studying In China Under The New Media Environment. (2025). Comparative Asia Africa Governmental Accounting, 2, 165-173. https://ojs.apsae.id/index.php/CAAGA/article/view/90